Try Howdy Free
Personal-feeling outreach at scale
Smart tracking for every conversation
No credit card required
Sent over 100,000 DMs in the last 30 days
Collect leads
Find and collect thousands of leads on Instagram, and organize them into custom lists for easier targeting and segmentation.
Configure campaign
Tailor your outreach by filtering leads, writing unique messages, and setting custom rules — all within your campaign setup.
Connect with people
Send Instagram DMs at scale using the Howdy Chrome Extension, and track messages performance with built-in analytics.
Try Howdy Free
20 free credits when you sign up
Find your tribe
Start personal converstaions
Grow with ease
Real out of the box solution
Without Howdy:
❌ Copy-pasting DMs
❌ Forgetting follow-ups
❌ No idea what’s working
With Howdy:
✅ Smart targeting
✅ Automated follow-ups
✅ Message analytics
1M+
Leads Collected
100k+
Messages sent
50k+
Replies
15k+
Lists Created
Tailored to your needs
I use Howdy every day to keep up with my clients, and make sure they are looking fresh!
Try Howdy Free
20 free credits when you sign up
Pricing
Full access from day one — nothing held back.
Transparent pricing with zero hidden costs.
Pay less when you send more messages
Try Howdy Free
20 free credits when you sign up
Frequently asked questions
What is Howdy, exactly?
Howdy is a tool that helps you send personal DMs at scale on Instagram. It reads bios, posts, and engagement to help you build contact lists and turns them into qualified leads with a single prompt. Instead of generic cold outreach, Howdy helps you connect with the right people by sending DMs that actually sound personal like you checked every profile.
Is it safe to use Howdy on Instagram?
Yes. Howdy is built to respect Instagram’s guidelines and uses natural timing to stay within Instagram’s limits. However, like any outreach tool, we recommend using it responsibly to protect your account.
Who is Howdy for?
Whether you're launching a product, growing an audience, or closing deals, Howdy helps you start real conversations faster. Perfect for:
Indie hackers and small teams focused on real connection
Founders and solopreneurs reaching out to users, investors, or early supporters
Marketers scaling outreach and getting replies that convert
Coaches and freelancers finding clients and keeping relationships warm
Creators and influencers connecting with fans, brands, and partners
Can I target followers of a specific account or hashtag?
Yes. You can build lead lists based on followers of public accounts, hashtag and location engagement, or users who liked/commented on a post. Just keep in mind, Instagram restricts access to followers of verified accounts, so we’re not able to collect those.
How do lists and campaigns work?
First, you build a lead list by collecting Instagram profiles from places where your target audience engages: posts, reels, hashtags, locations, or followers of public accounts.
When the list is ready you start setting up a campaign. You can set specific filters like minimum follower count, number of posts or content language. This tells Howdy what kind of leads you're really looking for.
Howdy then runs your list through a profile matcher that analyzes bios, content, and engagement and filters out only the leads that match your criteria.
Next, you choose the type of DM you want to send either write your own or drop in a quick prompt and let Howdy’s AI generate personalized messages for each lead.
Each campaign uses the leads available at the time you launch it. If you add more leads to the list later, they won’t be included in that campaign, but you can always start a new one using the updated list. This keeps you in control of who you message and when.
What kind of messages can I send?
You can send personalized DMs using your own templates or let Howdy’s AI write smart messages for you. Whether you're doing outreach, promoting something, or following up, each message can be tailored to match your campaign goals and the person you’re reaching out to.
Do you support other platforms like LinkedIn or TikTok?
Not yet, we’re focused on making Instagram messaging fast, smart, and effective.
Want to request a platform? Let us know: howdy.canny.io/feedback
What happens when I run out of credits?
You’ll get an email notification and can top up credits anytime. Your campaigns will pause until credits are added, but you can still access your leads, edit campaigns, and use other features while DM sending is paused.
What if I need help getting started?
Howdy comes with a built-in onboarding flow and helpful tips to guide you through setup. And if you ever get stuck, just open the support chat in the bottom right corner, we’re here to help!
